Find the Right Place for Your Work.
More contacts do not necessarily mean more opportunities.
Start with relevance.
RESEARCH BEFORE YOU REACH OUT
Before contacting a gallery, ask:
What artists do they currently work with?
What kinds of exhibitions have they organized recently?
Does my medium appear in their program?
Does my work connect to their curatorial direction?
Do they work with artists at my stage?
Do they accept unsolicited submissions?
Is there a specific submission process?
BEFORE YOU PRESS SEND
Ask:
Could this email have been sent to any gallery?
If yes, research more.
Does the recipient understand why I chose them?
Is the portfolio easy to access?
Did I follow their submission instructions?
Am I asking for something clear?
DON'T SEND THE SAME THING EVERYWHERE
Different opportunities may require different materials.
IF THEY DON'T RESPOND
A lack of response does not automatically mean the work was rejected.
Avoid repeated messages in a short period.
If appropriate, send one concise follow-up.
Then continue researching other relevant opportunities.
NOTE
The strongest introduction is not the one sent to the most people. It is the one that
makes clear why this work belongs in this conversation.
HERE’S WHAT OUR CLIENTS HAVE TO SAY
“Because we make everything, we can make pieces that fit together, work together and suit each other”
— Tom Shaw, Founder
HOW TO INTRODUCE YOURSELF
A first email does not need to tell your entire story.
It should make it easy for someone to understand:
WHO YOU ARE
Your name and practice.
WHY THEM
Why you are contacting this particular gallery, curator, or organization.
WHAT YOU ARE SHARING
Portfolio, project, body of work, or exhibition proposal.
WHERE TO SEE MORE
Portfolio link or requested attachment.